Additional Benefits of Placing the Podscribe Tag – Podscribe

Once the Podscribe pixel is implemented and collecting data, additional features become available across the dashboard and planning tools.

This article covers what becomes available after the pixel is live.

What the Pixel Enables

The Podscribe pixel allows us to connect podcast impressions to on-site activity (visits, purchases, etc).

Once this data is available, we can use it to power planning, audience insights, and forecasting.

After the pixel is live, the planner will begin showing projected lower-funnel performance.

This includes:

These projections are based on observed behavior from your site data.

Brand affinity becomes available once enough pixel data is collected.

Brand affinity = % of listeners from a show who are already visiting or purchasing from your brand.

Example:

If a show has 10% brand affinity, that means 10% of its listeners are already your customers or site visitors.

This helps identify shows with strong existing audience overlap.

Podscribe uses TransUnion data to enrich your audience insights.

This allows you to view for all site traffic:

These segments are based on the users captured through your pixel data.

Once pixel data is available, Podscribe can identify shows that most closely match your existing customers.

This is based on:

This can be used to:

Without the pixel:

With the pixel: