The Lag Report reveals how quickly your audience takes action after being exposed to your content. By breaking down conversions into specific time windows (from 24 hours to 30 days), you can see whether listeners convert immediately or take more time to make a decision. This tool helps validate campaign effectiveness - typically, faster conversions signal stronger ad impact, while longer conversion patterns might indicate the need for more frequent exposure or different placement strategies.

Your data will be displayed in time buckets showing conversion percentages across different periods, from 0-24 hours up to 21-30 days. The intensity of green coloring indicates stronger performance relative to the time period.

Pro Tip: Use the "Just for time range"/"Cumulative" toggle in the top right to switch between viewing individual time period data or cumulative conversion data.