All Channel Reporting & Marketing Mix Modeling (MMM) - Setup & Reporting – Podscribe

Podscribe makes it easy to view all your media channel performance and modeled incremental impact in one unified dashboard.

Track pixel conversions, promo code redemptions, survey responses, and platform-reported conversions - and understand how each channel drives incremental results through lightweight Marketing Mix Modeling (MMM).

If you're already integrated with Podscribe tracking (pixel, promo, survey) and/or have connected your ad accounts (Meta Ads, TikTok Ads, LinkedIn Ads, etc.), you’re good to go - no additional setup needed!

To connect new ad accounts or send spend data, follow these guides:

Go to Podscribe Integrations page

Click social integration cart

Connect your business account to the Podscribe platform app.

You can also upload manual spend files (CSV) via Google Drive or S3.

Need help connecting? Email adops@podscribe.com and we’ll help you get set up!

Once linked, Podscribe syncs spend and performance data automatically every few hours.

Viewing All Channel Reporting & MMM on Podscribe

Once integrations are active, Podscribe aggregates and models your data across channels like Podcast, YouTube, Meta, TikTok, LinkedIn, CTV, and more.

You’ll see both raw performance (e.g., conversions, CPA, ROAS) and modeled impact (e.g., incremental contribution, optimized spend recommendations) in one place.

☝Note: Podscribe automatically de-duplicates conversions across sources and adjusts MMM models for time lags and diminishing returns across media types.

You can explore your data in:

Raw Reports (CSV or API)

Download full datasets for deeper analysis:

MMM Outputs CSV

Full statistical model outputs showing channel impressions, contribution, CPM and ROAS

How Marketing Mix Modeling (MMM) Works

Podscribe’s lightweight MMM approach uses an AI-driven statistical model to estimate channel performance. It analyzes spend and conversion patterns to determine incremental impact and optimal budget allocation.

How much of each channel’s performance is incremental (above baseline).

How marginal conversions change with increased or decreased spend.

Optimal spend allocations to maximize conversions or revenue.

☝Note:

MMM updates automatically every 7 days.

Audio and CTV have built-in time lag adjustments.

Modeled outputs may vary depending on sample size and historical variability.

Want us to walk you through your first All Channel + MMM results live?

Email adops@podscribe.com — we love helping clients get more out of the dash! 🚀