Understanding Visits vs. Visitors in Podscribe Reporting

When reviewing your Podscribe dashboard, you'll notice two separate metrics: Visits and Visitors. They sound similar but measure different things, and knowing the difference helps you read your campaign performance more accurately.

Visitors

Visitors is the number of unique people or households that your campaign drove to your site. If the same person comes back multiple times, they count as one Visitor. Think of this as your top-of-funnel reach metric. It answers the question: how many unique people did this campaign actually bring to my site?

Visits

Visits is the number of total site sessions generated by those exposed users. The same person can contribute multiple Visits if they return to your site more than once. It answers the question: how many total times did exposed users come to my site?

A simple example: if one person who heard an ad visits the site three separate times, Podscribe counts that as 1 Visitor and 3 Visits.

A visit session has a 30-minute window. Here is how that works in practice:

So the same user could generate many Visits over time depending on how often they return and how much time passes between sessions.

Podscribe matches podcast and streaming ad exposure to on-site activity at the household level. The site activity itself is captured through the Podscribe tag placed on your website. Podscribe recommends placing the visit tag on all pages to ensure complete coverage.

For more detail on how attribution works, see How Podscribe Attribution Works.

For guidance on setting up your tag, see the Overview for Sending Podscribe Your Conversion Events.

For information on how Podscribe handles user data and privacy, see the Privacy and Security FAQ.

Both metrics are useful depending on what you are trying to understand.

If your Visits number is significantly higher than your Visitors number, that is actually a good sign. It means exposed users are coming back to your site more than once.