How to View Incrementality on the Dashboard – Podscribe

What is Incrementality?

Incrementality measures how many conversions happened because of an ad exposure that wouldn’t have occurred otherwise. For a deeper overview of how it works, see our article here. You can learn more about our Incrementality Methodology here.

Viewing Incrementality Data from the dashboard

You can view Incrementality results directly from the Overview tab of your dashboard.

Enable Incrementality

Before viewing Incrementality data, you’ll need to enable it:

Go to Measurement and Reporting Settings.

Under the Model section, toggle on Incrementality.

Once enabled, results that include Incrementality adjustments will display a yellow arrow link next to their name.

Advanced Incrementality Options

You can fine-tune Incrementality settings under the Advanced dropdown.

Show Ranges

When enabled, incrementality metrics will display confidence intervals showing rang of possible values based on statistical uncertainty. This provides a more complete picture of the incrementality data by showing the statistical confidence bounds around each measurement.

Action Override

By default, Incrementality is calculated separately for each action. However, if an action has low statistical significance, you can select a different action from this dropdown and apply its incrementality to all actions

Compute By

Choose whether to view Incrementality at the Channel or Campaign level:

Channel-level: Provides the most accurate overall measurement.

Campaign-level: Offers detailed insights for each campaign.

⚠️

The summary values always use the channel-level incremental results so when campaign-level incrementality is selected, the numbers in the tables might not sum to the numbers in the summary.

Generating Reports with Incrementality

You can include Incrementality metrics when you generate a report from the Overview tab:

Select the report type you want to download.

Expand the Columns section and toggle on Incremental Columns.

Under Attribution Settings in the Advanced section, adjust any Incrementality options as needed.

Select Generate & Send to export your report.