How does measurement billing work?
Podscribe bills for measurement & verification (airchecks, issue flags) based on a progressive tiered CPM, where you pay only for what you use, with no commitment required. The more impressions you use, the more you save.
Podcast, Simulcast YouTube, Rumble & Spotify Video
Progressive Tiers | CPM | Total Monthly Impressions |
First 2,000,000 | $1.50 | 2,000,000 |
Next 3,000,000 | $1.35 | 5,000,000 |
Next 5,000,000 | $1.20 | 10,000,000 |
Next 15,000,000 | $1.05 | 25,000,000 |
(Unlimited) | $0.85 | 25,000,000+ |
Streaming Audio, CTV/OTT, Video & Display
Progressive Tiers | CPM | Total Monthly Impressions |
First 5,000,000 | $0.50 | 5,000,000 |
Next 5,000,000 | $0.45 | 10,000,000 |
Next 15,000,000 | $0.40 | 25,000,000 |
(Unlimited) | $0.35 | 25,000,000+ |
Measuring far more than 25,000,000 monthly impressions? Contact us!
Example:
The first 2 million podcast impressions in a month are to be billed at a $1.50 CPM. Then the next 3 million impressions that month are to be billed at a $1.35 CPM, and so on.
So if a month has 7 million podcast impressions, the total cost is 2 million impressions @ 1.50 CPM + 3 million impressions @ 1.35 CPM + 2 million impressions @ $1.20 CPM = $9,450.
Please note: YouTube views for simulcast buys are billed at the podcast rates, and streaming/CTV/in-app/display impressions are billed at separate tiers, displayed above in the second table.
Radio Attribution
Enhanced Radio Attribution is billed based on a percentage of the total monthly radio spend being measured by Podscribe, with a minimum fee of $3,000 per quarter. Similar to our Podcast and Digital attribution rates, the rate decreases as your monthly measurement volume increases.
Radio Attribution Rate | Monthly Fee
(up to) | Monthly Radio Spend
(Up To) |
6.00% | $9,000 | $150,000 |
5.50% | $16,500 | $300,000 |
4.75% | $23,750 | $500,000 |
3.50% | $35,000 | $1,000,000 |
2.50% | $1,000,000+ |
Radio Verification
Aircheck verification and monitoring for radio campaigns start at $5,000/mo (contributes to attribution quarterly minimum)
Platform Fee & Optional Add-ons
There is a $250/mo platform fee for servicing the account and keeping it active.
Podscribe also offers these optional add-ons for $1500/mo each:
- Research & planning — Vet a show based on past sponsors and audience data. Scout competitors, and search through transcripts. Demo.
- Dedicated support slack channel — If your team is in Slack and you’d like a higher service tier, this add-on provides faster response times through direct slack messaging & huddling our success and engineering teams.
- Google sheet campaign sync — If you have dozens of campaigns or an manage your campaigns currently in a Google sheet, save time by having our system auto-import from your Google sheet (almost all formats work with no changes needed). We can also sync airchecks, impression counts, and performance data back into your Google Sheet as part of this add-on.
How is Podscribe SmartServe billed?
Podscribe SmartServe is billed as CPM uplift added to an advertiser’s existing attribution CPM rates. Note that uplifts are additive, so if an advertiser chooses to exclude customers and leverage sequential messaging on the same campaign line, the total CPM uplift would be $0.75 added to their attribution rate.
When and how are measurement usage invoices sent?
Within the first 2 weeks of a month, Podscribe will send invoices for the prior month, auto-charging your card on file. As needed, Podscribe can also:
- Separate invoices per advertiser, if your account has multiple advertisers.
- Provide a detailed per campaign and day breakdown of usage
Are there free trials?
No. Our team gives tremendous focus towards making the experience for paying customers a success, but can only do so for committed users.
Are there refunds?
All sales are final. However, if you believe your invoice was incorrect or wrongly charged, please email billing@podscribe.com and we will do our best to make everything right.
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