This guide describes the list of supported Ad Servers for those that are buying media with Spotify either Directly through an IO or via the Spotify Ads Manager platform. They also describe the ad servers that publishers should use that are running on Spotify’s hosting and ad serving solutions.
- podcast_spotify_span
- Used for SPAN campaigns
- Uses Megaphone macros
- megaphone
- Used by publishers that are still on Megaphone (i.e. not yet transitioned over to Spotify Ad Server)
- Uses Megaphone macros
- podcast_spotify
- Used for Spotify Ads Manager campaigns and Direct IO podcast line items
- This ad server is also used for podcast publishers that have transitioned from Megaphone to the Spotify Ad Server
- Uses SAS macros
- streaming_music_spotify
- Used for Spotify Ads Manager campaigns and Direct IO music line items
- Uses SAS macros
- display_spotify
- Same as streaming_music_spotify but for display line items (e.g. HPTO)
- video_spotify
- Same as streaming_music_spotify but for video line items
For any campaigns that are active that are using megaphone pixels, they can continue to be used through the end of the campaign even if the publisher moves over to Spotify’s Ad Server mid-way through. This is because the Megaphone macros are compatible within Spotify’s Ad Server. That said, future campaigns should transition over to the podcast_spotify pixels moving forward.
It should also be noted that podcastID and episodeID macros are no longer supported by Spotify. This means campaigns served via Spotify’s Ad Manager will not pass show or episode details.
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