Tracking Performance by Creative – Podscribe

There are three ways to track performance by creative:

By creative id macro.

By campaign name.

By hacking the pixel.

Use the Creative ID Macro:

The ad server auto-shares which creative id was downloaded for each impression. Look for a “creative id” parameter in your pixel to see if it’s possible.

If it’s there, then just ask the publisher to send creative id information with each impression.

You would review results from the Creative tab in Overview:

Use Unique Campaign Names:

In this method, you’d create a campaign with a unique name for each creative id.

For example, if you had two creatives running on Joe Rogan, you would name your campaigns like this:

Joe_Rogan_male

Joe_Rogan_female

The publisher then adds the Joe_rogan_male pixel to the male creative campaign and the Joe_Rogan_female pixel to the female creative campaign.

Hack the Pixel:

You can also add in your own creative_id, even if the publisher’s ad server does not use them. This combines impressions from both creative ids into one campaign on Podscribe and splits creative performance in the Overview tab:

Just add a creative id parameter to the pixel following the format of other parameters. For example, here’s a pixel with Ad Server prx:

https://verifi.podscribe.com/pxl?advertiser=nike&cid={campaign}&client=be59614f-2c81-467f-a81c-1aa038790e5f&clname=GLOBAL_nike_2162&dt={timestamp}&eid={episode}&event_type=imp&ip={ip}&ord={randomint}&plt=prx&pub=lemonadamedia&requestId=cbe56ad0-6acb-11ef-80c6-45fc60cc4822&show={podcast}&ua={agent}

See how every new parameter follows a & and is then defined using a =? Thus we must add a &, then creativeid=, then the name of the creative. For example:

Then do the same with the other creativeid:

This gives you two unique pixels.

Please email adops@podscribe.com if you have any questions!