Welcome to Podscribe. We’re excited to partner in your journey for the most advanced audio measurement possible!
As context, Podscribe performs attribution by:
- getting the IP addresses of listeners exposed to your audio ads.
- getting the IP addresses of customers who took an action on your site or app (eg. a site visit, purchase, or app install).
- finding the overlap between them - those IPs who downloaded the ad and then converted within a period of time. These are then the attributed conversions.
For part 1, publishers will place the Podscribe tracking pixels. If you’re working with Podscribe directly, see this guide on sending these to publishers. If you’ve been invited by an agency or publisher, they likely will handle this part — but worth confirming with them that they are!
For part 2, here are the steps for you to follow to send Podscribe your conversion events and be all set for measurement.
These steps can sometimes take weeks or even months, depending on your internal setup. Please allow as much time as possible for these by starting as early as possible before campaigns begin!
Step 1: Choose your integration option & begin sending events
- If your store is hosted on Shopify, click here for setup instructions. Fortunately, setup will be extremely quick and easy.
- If you’re adding Javascript tags, click here.
- To track app events like installs, click here.
- To send events in batch, or server-to-server, click here.
Step 2: Troubleshoot and QA the setup
Here’s our guide for this. Attribution can only be reliable if the events being sent to Podscribe are correct. This is critical to check before campaigns start!
Step 3: Review results
Brands can look at results live with a login (here’s how an agency/publisher would create one for a brand). Users can also export attribution data from their Podscribe dashboards as CSVs - this is how.
See our FAQ page, and email adops@podscribe.com with questions!
What pages can I use certain event tags?
We recommend placing the “visit” tag on all pages. You can use the “signup”, “lead”, or “purchase” events on any page you’d like. For example, if you wanted to measure how many exposed listeners visited a Sign-up page, you could fire the “signup” event on page view. Then, once they completed the form, you could fire the Lead event, passing us the hashed email
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